Wonder Thinking

Why are children so captivated by Minecraft? We explore how creativity, choice and ownership turn simple building blocks into powerful experiences — and five lessons organisations can use to make children's activities more engaging, personal and memorable.

Why do children connect so strongly with characters? We look at what Disney gets right, why a great character is much more than a mascot, and how organisations can use characters to turn activities, learning and experiences into something children want to follow, and remember.

What happens to a child’s engagement once they leave? We look at how the Happy Meal mastered the art of the take-home experience - and why the best resources don’t just go home with children, they keep them playing, learning, sharing and remembering.

Come behind the scenes at The Wonder Company for a little Show & Tell. We’re sharing a sneak peek at some of the products we create - and showing what’s possible when you want to genuinely engage children.

Are we designing for children — or designing what adults think children want? We look at how IKEA involves kids in the creative process, how the same thinking led us to rethink restaurant engagement for tweens, and a simple formula any organisation can use to stop guessing and start listening.

Why do children love ticking things off a list? We explore how the National Trust turned a simple idea into millions of childhood adventures - and why progress, collecting and a sense of achievement can be so powerful when it comes to engaging kids.

Children and young people don’t always tell us what’s really going on. Loneliness, low confidence, peer pressure, comparison and stress can all affect whether they join in, make friends or even walk through the door. We explore five hidden challenges — and the simple ways holiday programmes can help.

What makes a child actually engage with a brand — rather than simply notice it? We look at what LEGO gets right, why participation is more powerful than promotion, and what every organisation can learn from it.

When the temperature soars, keeping children entertained at a holiday club can suddenly become much more challenging. The footballs get abandoned, the running games lose their appeal, and before long everyone is asking the same question... "Can we just go inside?" The good news? A heatwave doesn't have to mean a day of screens or cancelled activities. Some of the most memorable holiday club experiences happen when children slow down, get creative and work together. Here are f

The summer holidays don't have to mean a summer brain break. Discover how to beat the Summer Slide and help children build their Wonder Wall through curiosity, creativity and play.

Creating inclusive activities doesn't have to be complicated. Discover seven simple, practical ways to better support children with SEND and help every child feel confident, engaged and included.

Why would a publishing company call itself “The World’s Most Creative Publishing Company (at least in the top 3 😉)”? Because great marketing isn’t about making claims — it’s about creating curiosity. Discover the story behind our boldest tagline yet, why storytelling sells, and how a simple wink can spark conversations, build connection and make people want to find out more.

Being healthy shouldn't feel complicated - but for many children, it does. With messages about food, fitness, sleep, wellbeing and screen time coming from every direction, it's easy to feel overwhelmed. Here's how six simple healthy habits can help children build a healthy, happy mind and body - without the confusion.

Today’s teenagers have access to more information than ever before, but not all of it is accurate, helpful or positive. The Active, Healthy, Happy: Teen Edition activity book helps young people explore topics such as confidence, friendships, wellbeing, healthy habits and digital life through engaging activities, challenges and reflection. Designed to get teens off screens and talking about the things that matter most.

This blog post explores creative tools that not only captivate children's interest but also enhance their learning journey.

This blog post will explore how interactive activity packs can enhance wellbeing, provide practical examples, and offer tips on how to create your own.

Matt Weston made sporting history this week. Winning Team GB’s first ever men’s Olympic gold medal in skeleton, he didn’t just stand on the podium — he set a track record in all four runs. It was a dominant performance. But his story didn’t start on an ice track.

With the release of Julia Donaldson's lates book, we’re reminded that storytelling isn’t just entertainment. It’s inheritance.

Children across the UK have voted for "peace" as their Oxford Children's Word of the Year for 2025. The other two that followed behind were AI and Resilience.

A PE teacher, making it through to the quarter finals, shared a message that cut through the noise: It’s OK to make mistakes.It’s OK to fall down.Just keep getting back up, keep trying - and you’ll succeed.