Storytelling

Why do children connect so strongly with characters? We look at what Disney gets right, why a great character is much more than a mascot, and how organisations can use characters to turn activities, learning and experiences into something children want to follow, and remember.

Matt Weston made sporting history this week. Winning Team GB’s first ever men’s Olympic gold medal in skeleton, he didn’t just stand on the podium — he set a track record in all four runs. It was a dominant performance. But his story didn’t start on an ice track.

With the release of Julia Donaldson's lates book, we’re reminded that storytelling isn’t just entertainment. It’s inheritance.

When children explore ideas, invent characters, or tackle challenges, they’re not only having fun but also building the foundations of resilience, confidence, and emotional wellbeing.

We’ve taken everything kids love — stories, puzzles, games, and challenges — and given it a bold, comic-style makeover. The result? ... Pages that leap to life, characters that jump off the paper, and adventures that feel like they’ve been ripped straight from a graphic novel.

World Book Day is more than costumes, it’s about sparking a love for reading. The effort is worth it to bring stories to life!