Imagination

Why do children connect so strongly with characters? We look at what Disney gets right, why a great character is much more than a mascot, and how organisations can use characters to turn activities, learning and experiences into something children want to follow, and remember.

What happens to a child’s engagement once they leave? We look at how the Happy Meal mastered the art of the take-home experience - and why the best resources don’t just go home with children, they keep them playing, learning, sharing and remembering.

With the release of Julia Donaldson's lates book, we’re reminded that storytelling isn’t just entertainment. It’s inheritance.

Rainy days don’t have to dampen imagination. In fact, sometimes the best ideas appear when we’re tucked safely under cover, looking for new ways to bring a little sunshine inside.

When children explore ideas, invent characters, or tackle challenges, they’re not only having fun but also building the foundations of resilience, confidence, and emotional wellbeing.

At The Wonder Company, we often think of ourselves as a cog in a bigger machine. Every organisation — whether a council, school, or charity — operates differently. Each has its own audiences, challenges, and goals. And just like in this week’s Wonder Weekly puzzle, finding the perfect match matters.

We’ve taken everything kids love — stories, puzzles, games, and challenges — and given it a bold, comic-style makeover. The result? ... Pages that leap to life, characters that jump off the paper, and adventures that feel like they’ve been ripped straight from a graphic novel.

World Book Day is more than costumes, it’s about sparking a love for reading. The effort is worth it to bring stories to life!