Education Insights

Why are children so captivated by Minecraft? We explore how creativity, choice and ownership turn simple building blocks into powerful experiences — and five lessons organisations can use to make children's activities more engaging, personal and memorable.

Why do children connect so strongly with characters? We look at what Disney gets right, why a great character is much more than a mascot, and how organisations can use characters to turn activities, learning and experiences into something children want to follow, and remember.

What happens to a child’s engagement once they leave? We look at how the Happy Meal mastered the art of the take-home experience - and why the best resources don’t just go home with children, they keep them playing, learning, sharing and remembering.

Come behind the scenes at The Wonder Company for a little Show & Tell. We’re sharing a sneak peek at some of the products we create - and showing what’s possible when you want to genuinely engage children.

Are we designing for children — or designing what adults think children want? We look at how IKEA involves kids in the creative process, how the same thinking led us to rethink restaurant engagement for tweens, and a simple formula any organisation can use to stop guessing and start listening.

What makes a child actually engage with a brand — rather than simply notice it? We look at what LEGO gets right, why participation is more powerful than promotion, and what every organisation can learn from it.

Activity books do more than keep children busy. Discover how puzzles, games and creative challenges can help children build confidence, curiosity and problem-solving skills all summer long.

The summer holidays don't have to mean a summer brain break. Discover how to beat the Summer Slide and help children build their Wonder Wall through curiosity, creativity and play.

Creating inclusive activities doesn't have to be complicated. Discover seven simple, practical ways to better support children with SEND and help every child feel confident, engaged and included.

After years of concern from parents, teachers, youth workers, mental health professionals and organisations working directly with children, the UK Government has announced plans to ban under-16s from accessing major social media platforms.

Being healthy shouldn't feel complicated - but for many children, it does. With messages about food, fitness, sleep, wellbeing and screen time coming from every direction, it's easy to feel overwhelmed. Here's how six simple healthy habits can help children build a healthy, happy mind and body - without the confusion.

Today’s teenagers have access to more information than ever before, but not all of it is accurate, helpful or positive. The Active, Healthy, Happy: Teen Edition activity book helps young people explore topics such as confidence, friendships, wellbeing, healthy habits and digital life through engaging activities, challenges and reflection. Designed to get teens off screens and talking about the things that matter most.

This blog post explores creative tools that not only captivate children's interest but also enhance their learning journey.

This blog post will explore how interactive activity packs can enhance wellbeing, provide practical examples, and offer tips on how to create your own.

Colouring might look simple — but engagement isn’t. When one activity is expected to suit every child, it often ends up working for very few.

Children across the UK have voted for "peace" as their Oxford Children's Word of the Year for 2025. The other two that followed behind were AI and Resilience.

A PE teacher, making it through to the quarter finals, shared a message that cut through the noise: It’s OK to make mistakes.It’s OK to fall down.Just keep getting back up, keep trying - and you’ll succeed.

The idea of banning children from social media has sparked strong reactions. Some argue it’s unrealistic. Others worry it limits freedom or ignores deeper issues. But when we step back and look at the evidence - around mental health, attention spans, confidence, and real-world connection - it’s hard to ignore one truth: Children don’t need more screens. They need more spaces.

Weather is one of the most unpredictable (and underestimated) factors in holiday provision. Here's how we helped one holiday club provision to ensure they stayed ahead of the game.

When time is short and budgets are nearly spent, councils tell us they want resources that are calm, meaningful and genuinely useful — not more noise.