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Why are children so captivated by Minecraft? We explore how creativity, choice and ownership turn simple building blocks into powerful experiences — and five lessons organisations can use to make children's activities more engaging, personal and memorable.

Why do children connect so strongly with characters? We look at what Disney gets right, why a great character is much more than a mascot, and how organisations can use characters to turn activities, learning and experiences into something children want to follow, and remember.

What happens to a child’s engagement once they leave? We look at how the Happy Meal mastered the art of the take-home experience - and why the best resources don’t just go home with children, they keep them playing, learning, sharing and remembering.