Privacy Policy

The Wonder Company

Last updated: 9 October 2026

At The Wonder Company, we believe in creating wonderful experiences — and that includes respecting your privacy.

This Privacy Policy explains how we collect, use, protect and share personal information when you visit our website, purchase our products, contact us or work with us.

1. Who We Are

This website is operated by The Wonder Company Group LTD, trading as The Wonder Company.

Website: www.thewondercompany.co.uk

Registered Office: Unit 1A Station Court, Station Road, Guiseley, LS20 8EY

Email: hello@thewondercompany.co.uk

We are the data controller for the personal information described in this policy, except where we process information solely on behalf of a client under their instructions.

2. Information We Collect

Depending on how you interact with us, we may collect:

Your name, email address, telephone number and business or organisation name.
Billing and delivery addresses.
Details of purchases, payments and order history.
Information included in contact forms, project enquiries and correspondence.
Newsletter subscriptions and marketing preferences.
Website usage information, device details and cookie preferences.
Information you choose to provide when participating in surveys or campaigns.

Payments made through our website are handled by our payment service providers. We do not need to receive or store your complete payment card details.

3. How We Use Your Information

We use personal information to:

Process purchases, payments, deliveries and returns.
Respond to enquiries and prepare quotations.
Manage client relationships and bespoke projects.
Provide customer support.
Send newsletters, product news and marketing communications where permitted.
Maintain website security and improve website performance.
Meet our accounting, tax and other legal obligations.

4. Our Lawful Bases

We rely on the following lawful bases under UK data protection law, as appropriate:

Contract: To fulfil purchases, provide services and take steps requested before entering into a contract.
Legal obligation: To comply with applicable tax, accounting and other legal requirements.
Legitimate interests: To respond to business enquiries, manage customer relationships, protect our website and improve our services, where those interests are not overridden by individuals' rights.
Consent: Where required for email marketing, non-essential cookies or other specific activities.

We assess the appropriate lawful basis for each activity and do not rely on consent where another lawful basis applies.

5. Email Marketing

We may send updates about our publications, creative projects, resources, services and business news.

We use Mailchimp to help manage marketing communications.

We send electronic marketing only where permitted by applicable law, including consent or another relevant marketing permission.

You can unsubscribe using the link in our marketing emails or by contacting us directly.

Unsubscribing from marketing will not prevent us from sending essential order or service communications.

6. Sharing Your Information

We may share relevant personal information with trusted service providers where necessary, including:

Wix, our website and online store platform.
Payment processing providers.
Mailchimp, our email marketing platform.
Delivery, courier and fulfilment partners.
Printing and production partners where required for a project.
Professional advisers and IT service providers.

We share only information reasonably necessary for the relevant purpose and require appropriate data protection safeguards.

We do not sell personal information to advertisers.

7. International Data Transfers

Some technology providers may process or store personal information outside the UK.

Where international transfers take place, we use applicable safeguards required by UK data protection law, such as adequacy regulations or approved contractual arrangements.

8. How Long We Keep Information

We retain personal information only for as long as necessary for the purpose for which it was collected, including applicable legal obligations.

Our retention periods include:

Order and accounting records: 7 years.
General enquiries: 5-7 years.
Client project records: 10 years.
Marketing records: Until you unsubscribe or the information is no longer needed, subject to retaining necessary suppression records.
Website analytics and cookie data: According to the applicable settings and retention periods described in our Cookie Policy.

We securely delete or anonymise information when it is no longer required.

9. Keeping Your Information Safe

We use reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse or disclosure.

However, no online system can be guaranteed to be completely secure.

10. Children's Privacy

Our website primarily serves adults, including parents, teachers, organisations and businesses, although many of our products are designed for children.

We do not intentionally collect children's personal information through general website enquiries or marketing subscriptions.

If a project involves collecting children's information, photographs, submissions or other personal data, we will assess the appropriate privacy, consent and safeguarding arrangements.

11. Your Rights

Depending on the circumstances, you may have the right to:

Access personal information we hold about you.
Request corrections to inaccurate information.
Request deletion of personal information.
Restrict or object to certain processing.
Request transfer of information where applicable.
Withdraw consent where processing relies on consent.

You can exercise these rights by contacting hello@thewondercompany.co.uk.

You also have the right to complain to the Information Commissioner's Office (ICO) at www.ico.org.uk.

12. Cookies

Our website uses cookies and similar technologies. Please see our Cookie Policy for information about the technologies used and your choices.

13. Changes to This Policy

We may update this policy when our services, website features or legal obligations change.

The latest version will be published on this page.

14. Contact

For privacy enquiries, please contact:

The Wonder Company