The Story Behind Our Boldest Claim Yet
- The Wonder Company Team
- 9 hours ago
- 3 min read
The World’s Most Creative Publishing Company*
(*At Least in the Top 3 😉)
If you’ve visited our website recently, you might have noticed a rather bold statement.
A statement that some might call brave.
Some might call ridiculous.
And some might quietly agree with.
It reads:
“The World’s Most Creative Publishing Company (at least in the top 3 😉).”
Now before anyone starts checking official league tables of publishing companies (if those even exist), let’s be clear…
We’re not claiming to have won an award.
We’re not claiming a world record.
And we’re definitely not claiming that a panel of experts sat down and unanimously voted us number one.
What we are claiming is something much more important.
We believe creativity should make people smile. And that’s exactly what this statement does.
Why We Didn’t Say “Award-Winning”
The world is full of safe marketing.
Award-winning.
Industry-leading.
Trusted provider.
Established since…
There’s nothing wrong with any of those phrases.
But they don’t tell you anything about the people behind the business.
They don’t reveal personality.
They don’t create connection.
And they certainly don’t make you curious enough to keep reading.
The moment someone sees our tagline, they usually do one of three things:
Smile.
Roll their eyes.
Read it twice.
And honestly?
We’re happy with all three.
Because they noticed it.
The Best Marketing Starts Conversations
Great marketing isn’t about shouting the loudest.
It’s about creating a reaction.
Think about the brands you remember.
The ones you talk about.
The ones you share with friends.
Very rarely is it because they listed a load of features.
It’s because they made you feel something.
They surprised you.
They entertained you.
They challenged your expectations.
The best marketing creates a tiny moment of intrigue.
That’s what storytelling does.
And that’s why storytelling sits at the heart of everything we create.
We Don’t Just Sell Activity Books
Technically, we design activity books.
And activity packs.
And magazines.
And games.
And educational resources.
But that’s not really what we sell.
What we actually sell is engagement.
We help organisations communicate important messages in a way children actually want to engage with.
Nutrition becomes an adventure.
Mental wellbeing becomes a conversation.
Financial education becomes a challenge.
Healthy lifestyles become a quest.
Because stories have always been the most powerful way to teach.
Long before classrooms.
Long before textbooks.
Long before TikTok.
Stories were helping people understand the world.
We’re simply using that same principle today.
The Wink Matters
The most important part of the entire statement isn’t:
“The World’s Most Creative Publishing Company.”
It’s the wink.
😉
Because the wink tells you everything you need to know about us.
It says:
“We take our work seriously, but not ourselves.”
It says:
“We’re confident, but we’re not arrogant.”
It says:
“We know creativity should be fun.”
And perhaps most importantly…
It invites you into the joke.
You’re not being marketed to.
You’re being included in the story.
Every Brand Needs a Story
The truth is, people don’t remember facts.
They remember stories.
They remember moments.
They remember feelings.
The most successful brands in the world understand this.
They don’t just tell people what they do.
They tell people why it matters.
They create intrigue.
They create personality.
They create connection.
And that’s exactly what we’re trying to do with one simple line of copy.
So… Are We Really The World’s Most Creative Publishing Company?
Honestly?
Who knows.
But we’d like to think we’re somewhere in the conversation.
And if this article made you smile, sparked a thought, or made you curious enough to explore our work…
Perhaps we’re closer to number one than we thought.
At least in the top three 😉
About The Wonder Company
At The Wonder Company, we turn important messages into meaningful experiences for children and young people through activity books, games, magazines, educational resources, design and print.
We help organisations engage, educate and inspire through the power of creativity and storytelling.
Take a look at some of the products we have to offer. But we also do bespoke too!
Click here to view our latest catalgue!
Comments