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5 Foundations Every Kids’ Activity Club Should Build
Every strong structure needs a solid base — and so does every children’s activity club. While fun and engagement are the first priorities, the real measure of a great holiday or enrichment programme is what it helps children build — in skills, confidence, and curiosity. At The Wonder Company, we believe every club, no matter its size or setting, should nurture five core foundations

The Wonder Company Team
Oct 20, 20252 min read


Umbrella Thinking: Creativity Under Cover
Rainy days don’t have to dampen imagination. In fact, sometimes the best ideas appear when we’re tucked safely under cover, looking for new ways to bring a little sunshine inside.

The Wonder Company Team
Oct 9, 20252 min read


Critical Thinking in the Age of Distraction
In today’s world, children are growing up surrounded by constant noise — endless notifications, fast-moving feeds, and a digital environment designed to grab attention.
Hazel Merlino
Oct 1, 20252 min read


Why a Cube Puzzle is More Than Just a Game
At first glance, the Cube Puzzle* looks like a quick spot-the-pattern challenge. But behind its playful design lies something more powerful: a way to build focus, visual reasoning, and problem-solving skills in children.

The Wonder Company Team
Oct 1, 20251 min read


The Role of Imagination in Wellbeing for Children
When children explore ideas, invent characters, or tackle challenges, they’re not only having fun but also building the foundations of resilience, confidence, and emotional wellbeing.

The Wonder Company Team
Sep 25, 20252 min read


Creative Cogs: How We Fit into Your Big Picture
At The Wonder Company, we often think of ourselves as a cog in a bigger machine. Every organisation — whether a council, school, or charity — operates differently. Each has its own audiences, challenges, and goals. And just like in this week’s Wonder Weekly puzzle, finding the perfect match matters.
Hazel Merlino
Sep 25, 20251 min read


We’re Going Comic-Style!
We’ve taken everything kids love — stories, puzzles, games, and challenges — and given it a bold, comic-style makeover. The result? ...
Pages that leap to life, characters that jump off the paper, and adventures that feel like they’ve been ripped straight from a graphic novel.

The Wonder Company Team
Sep 17, 20251 min read


A New Chapter: The Wonder Company’s New Offices
After years of creating, designing, and distributing our activity packs from smaller spaces, we’re thrilled to announce we’ve moved into new offices that give us more room to grow, collaborate, and dream even bigger.

The Wonder Company Team
Sep 17, 20251 min read


What You Told Us: Feedback on Our Healthy-Living Activity Books
This summer, thousands of children across the country got stuck into our Food Explorer Quest activity books — learning, laughing, and playing their way to healthier habits.

The Wonder Company Team
Sep 17, 20251 min read


Through the Lens: How Photography Helps Kids See the World Differently
Give a child a camera and something magical happens. They stop rushing, start looking, and begin to notice details that adults often miss — a raindrop balanced on a leaf, the way shadows stretch across the pavement, or the smile of a friend caught in a split second.

The Wonder Company Team
Sep 17, 20252 min read


HAF is Growing — and So Are Our Pencils!
When we first gave out plantable pencils, they seemed like a fun little extra for children to take home. But what happened next surprised even us.

The Wonder Company Team
Sep 8, 20252 min read


The Secret Behind the Stuff: How We Source Smarter at The Wonder Company
Behind every book, sticker, and sporting kit is a sourcing process that’s as thoughtful and intentional as the activities inside. So… how do we do it?

The Wonder Company Team
Jun 17, 20252 min read


Make Healthy Living 'Stick' (and Fun!): Five Ways Clubs Are Using Active Healthy Happy
Let’s face it — talking to kids about healthy eating, movement, or even food waste isn’t always easy. That’s why we created Active...
Hazel Merlino
Jun 9, 20252 min read


Fruit, Fun and Feel-Good Learning: Hakuna Fruitata Hits Derbyshire!
This summer, over 5,000 children across Derbyshire will be getting their hands on something fruity, fun, and full of positive vibes — and we couldn’t be prouder to be part of it.

The Wonder Company Team
Jun 6, 20252 min read


From Pencil to Plant: 5 Reasons This Activity Will Be a Hit with Kids (and Adults Too!)
We’re excited to introduce something a little bit magical – the world’s only plantable pencil, now available as an add-on with our Active Healthy Happy magazine!

The Wonder Company Team
May 14, 20252 min read


Why Our Nutritional Magazines Are a Holiday Club Favourite (and Why Councils Keep Coming Back)
At The Wonder Company, we believe that healthy choices should be fun, engaging, and accessible for every child — especially during the holidays.

The Wonder Company Team
May 9, 20252 min read


Let’s Talk About Food: How to Have Healthy Conversations
Helping Holiday Club Providers Engage Kids in Life-Changing Ways Food is more than fuel. It’s connection, culture, comfort—and for...

The Wonder Company Team
May 8, 20252 min read


Why We Created the WonderKit: 5 Reasons It’s a Game-Changer for HAF
Why we created the WonderKit: a flexible, ready-to-go solution designed to enhance HAF programmes your way.

The Wonder Company Team
Apr 22, 20252 min read


Why World Book Day is Worth the Effort
World Book Day is more than costumes, it’s about sparking a love for reading. The effort is worth it to bring stories to life!

The Wonder Company Team
Mar 6, 20252 min read


Why Is Nutrition Overlooked in Holiday Clubs – And How We’re Changing That
Holiday clubs are full of sports, crafts, and exciting activities, but there’s one crucial area that often gets overlooked: nutrition.

The Wonder Company Team
Mar 4, 20253 min read
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