Why Our Nutritional Magazines Are a Holiday Club Favourite (and Why Councils Keep Coming Back)

At The Wonder Company, we believe that healthy choices should be fun, engaging, and accessible for every child — especially during the holidays.

That’s why we created our healthy living magazine range - with every single one designed to spark healthier habits in kids during the school holidays - and it’s why nearly 200,000 copies have now been printed and distributed across the UK.

So, what’s behind the success of these magazines? And why are councils and holiday clubs coming back, holiday after holiday?

Packed With Purpose

Each issue is more than just a magazine — it’s a mission.

Designed in line with government objectives and HAF programme goals, every issue is a vibrant mix of interactive content, designed to make healthy living fun and achievable for children aged 5–11 and 11+yrs. While nutrition is the backbone, each magazine goes way beyond the plate.

Inside, children will find:

• Balanced food tips & fun recipes

• Movement and activity challenges

• Mindfulness and mental wellbeing prompts

• Gardening, growing, and outdoor fun

• Confidence-building games and affirmations

• Goal-setting, self-reflection, and personal wins

It’s a toolkit for wellbeing disguised as a magazine — and that’s exactly why kids love it and councils trust it.

Why Councils Love Them

Councils trust our magazines because they tick multiple boxes at once:

• Meet HAF programme goals with ease

• Provide ready-to-go, high-impact resources

• Are refreshed every single holiday — never stale or repetitive

• Support healthy outcomes across nutrition, activity, and wellbeing

• They’re low cost and high impact

• They’re ready to deliver — straight to doors or providers

• They can be easily integrated into wider holiday programme activities

They're simple to implement, cost-effective at scale, and genuinely enjoyed by the children who receive them.

Why Holiday Clubs Ask for More

Holiday providers tell us these magazines:

• Keep kids occupied during downtime in a positive way

• Prompt meaningful conversations around healthy living

• Require no additional staff training

• Encourage kids to try new things at home

• Act as an easy resource to meet nutrition requirements

• Are something children want to take home

Some clubs even report kids asking if there’s “a new one yet” — and that’s the kind of feedback we live for.

A Fresh Edition, Every Holiday

Our team develops a brand-new edition for every holiday period. This keeps content fresh and exciting while also encouraging repeat engagement and learning over time.

Ready to inspire healthier habits in your area?

If you're a council or holiday club provider looking to enrich your offer, let’s talk. The next edition is already in production — and we’d love to send some your way.

Get in touch; hello@thewondercompany.co.uk